Turn B2B Sales Chaos into Scalable GTM Systems
Transforming sales strategies into structured, scalable systems for sustainable growth.
They trusted us
How We Support our Clients
-
GTM Engineering
Build a precise, data-driven go-to-market system tailored to your ICP and sales motion.
-
Revenue Architecture
Apply proven frameworks to align your full funnel - sales, marketing, and customer success.
-
Sales Coaching & Enablement
Train your team to close complex deals with confidence. From founder-led sales to full sales teams.
Book a 30 min consultation
Meet Cedric
With 15 years of experience in finance, startup investing, and B2B sales, I've developed a deep understanding of what drives sales success. My focus is on helping SMBs optimise their sales processes, ensuring they're scalable and effective. As the founder of CharpStrat, I work with businesses across various industries, helping them achieve their revenue goals and enhance sales performance.
Recognising the evolving needs of businesses, I've introduced Fractional Sales Leadership to CharpStrat's offerings. This service provides businesses with strategic sales guidance without the commitment of a full-time executive role.
My ultimate goal is to empower sales teams, ensuring they have the tools and strategies to excel and deliver outstanding customer experiences. If you're looking to transform your sales approach, I'm here to help.
Past Experience
What They Say
-
![Leopold Grassin]()
Truly inspiring to get the vision of an external consultant like Cedric that instead of criticising your business model, he deep dives to understand it, analyse the strengths and weaknesses. As a founder it’s worth getting an external view to challenge yours and absorb the best of it.
Leopold Grassin
Founder @ LGR Presentations -
![Leon profile pic]()
Thanks to Cedric's help, I've landed bigger, better deals and I have more consistency in the flow of leads, which feels more confident for me. I think that Cedric is an asset for any company out there.
Leon Van der Laan
Consultant @ Remode -
![Pavel Teplykh]()
Sales isn't my strong suite so when I needed help Cedric became my go-to. Previously, I could never find a sales guy that could quite grasp our highly niched and international business concept. Cedric works swiftly, is always easy to reach and delivers on time. I'll continue working with him in the future.
Pavel Teplykh
Founder @ Nordic Gem -
![Romain Profile pic]()
"Cedric has great knowledge in company assessment and has been of a great help with our company Aloe Drink For Life. I would highly recommend Cedric for any support when it comes to managing the expansion of a company."
Romain Mathieu
CEO @ Eloa Corp
